A beloved car dealership in Sault Ste. Marie is about to embark on a new chapter, and it's causing a buzz in the community! 'The dealership is moving, but it's not shutting down', which is a relief to many loyal customers. But here's the twist: it's not just a simple relocation.
Highland Ford, a well-known name in the area since the 1960s, has been acquired by Maitland Ford Lincoln, a significant development in the local automotive industry. This acquisition, which took place on January 1st, marks a new beginning for both businesses.
For decades, Highland Ford has been a fixture at 68 Great Northern Rd., with its current owner, Darren Smyl, taking the reins in 2011. Meanwhile, Maitland Ford Lincoln, founded by Maitland Lewis in the 1950s, has been operating at 1124 Great Northern Rd. since 1976 and became a Ford Mercury Lincoln franchise in 1984.
Despite the excitement, there's a touch of sentimentality. Judith Lewis-Kovala, Maitland Ford Lincoln partner and Maitland's daughter, acknowledges the emotions involved. She said, "There will be sadness with any closure, but it's not a typical closing. It's about uniting our staff and customers into one big family."
And unite they will! The transition is expected to be completed in the coming months, with Highland Ford staff and inventory moving to the Maitland Ford Lincoln site. Lewis-Kovala expressed her enthusiasm: "We're thrilled about the opportunities ahead. By combining forces, we can offer an even higher level of service and grow stronger."
This merger is more than just a business decision. It's about enhancing the Ford brand in Sault Ste. Marie. With a larger inventory and increased buying power, the dealership aims to provide an improved customer experience. And it's a dream come true for Brent, Maitland's son, who always envisioned the dealerships working together under one roof.
But here's where it gets controversial: some might argue that such consolidations can lead to reduced competition and fewer choices for consumers. What do you think? Is this a positive step for the community, or is there a potential downside to this exciting development?
As the dealership moves forward, it's clear that this is more than just a change of address. It's a strategic move that will shape the automotive landscape in Sault Ste. Marie for years to come. And with a strong leadership team, they are confident in their ability to navigate this transition successfully.
